What Is the Importance of Keyword Research In Website Rankings? | Ghosting

What Is the Importance of Keyword Research In Website Rankings?

To rank a website, keyword research is essential. Your website will rank higher in the search engine if you choose the right keyword and optimize it. To optimize your website or blog, you must first know your keyword.

As part of website optimization, you must define meta-keywords. However, in 2016 and onwards, it is of no use as search engines are intelligent enough to detect keywords and rank your pages automatically. You may see your bounce rate increase and the average time a user spends on your site decrease if you rank for the wrong keyword.

In your content, you should pay attention to the keyword density. As bots crawl your site, they can determine the keyword density and rank your site accordingly. Avoid keyword stuffing at all costs, as it can lead to penalties.

It is considered best practice to keep keyword density under 2% of the total article length, though different SEO experts have different opinions. Multiple keywords can be targeted, but it is recommended not to go over three.

Keyword research is not just about finding the correct terms. To plan your keywords and rank your content faster, familiarize yourself with many tips and techniques, and use free tools like Semrush and Google’s keyword planner.

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